Goldmund believe that the most groundbreaking artistic works happen when incredibly talented artists from distant genres and unrelated forms collide and spark new ideas.
The roots of Goldmund’s artistic alliances lie with the exceptional Claudio Rotta Loria who designed the Apologue speakers in 1987. In honor of his extraordinary design, the iconic Apologue was selected for the Museum of Modern Art (MoMA), in New York.
Walking in the footsteps of the past, Goldmund endeavors to repeat this legacy with the “Crafted Better” campaign. “Crafted Better” explores the connections between artistic excellence and technical mastery. Artists from different horizons are invited to imagine their own, highly personal composition around a Goldmund product, for which they provide a background. These artistic ties will be renewed periodically and can assume a variety of formats.
For the first edition, two outstanding artists were invited: Grigorii Gorkovenko and Dimitri Jeanselme.